Case Study: Oberweis Dairy achieves modern analytics-driven operations and customer growth with SAS

Oberweis Dairy gains customer insights, improved satisfaction and retention with SAS® Business Analytics

Oberweis Dairy, a family-owned dairy and retail chain, needed to modernize how it manages everything from farm production to in-store experience while preserving its traditional brand. The company faced challenges understanding multichannel customer behavior, spotting manufacturing and quality issues, automating spreadsheet-driven reports, identifying new home-delivery markets, reducing wait times, and detecting bottle-return fraud.

By deploying advanced analytics and dashboards, Oberweis automated reporting, mined customer feedback with text analysis, combined weather and sales data, and analyzed distribution-center operations and sales-rep performance. The solution uncovered cross-sell and up-sell opportunities, improved customer retention, pinpointed quality problems, optimized menus and staffing to shorten lines, identified top home-delivery markets, and rooted out fraud—delivering faster insights and better operational and customer outcomes.

Oberweis Dairy

Bruce Bedford

Vice President of Marketing