Case Study: New York Mets achieve 20% lift in conversions and boost fan engagement with SAS

New York Mets - Customer Case Study

The New York Mets, a big‑brand but relatively small organization, needed to turn large volumes of fan and transaction data into personalized experiences that drive attendance, merchandise sales and long‑term loyalty. Their challenge was to more efficiently target offers, reactivate dormant fans and report campaign performance across the organization with a limited staff.

By implementing SAS to combine phone, email, TV and sales data, build decision‑tree models and deliver mobile‑friendly SAS Visual Analytics dashboards, the Mets now tailor offers by fan behavior (tickets bought, games attended, spend) and measure outcomes in real time. The program produced tangible gains — including a 20% lift in cold‑lead conversions — while improving productivity, revenue reporting and campaign effectiveness across the club.

New York Mets

Lou DePaoli

Executive Vice President and Chief Revenue Officer