Case Study: Marktplaats.nl achieves deep market and customer insights to improve targeting and revenue with SAS

Marktplaats.nl capitalizes on market and customer insights

Marktplaats.nl, the Dutch arm of eBay and the Netherlands’ leading online classifieds site, serves millions of users with hundreds of thousands of new listings each day across diverse categories. Its primary challenge was to proactively maximize customer satisfaction and service quality by understanding and responding to complex buying and selling behaviors across a large, varied user base — including individual buyers and SMEs.

Marktplaats implemented SAS analytics to consolidate data, build predictive models, and drive customer segmentation and lifecycle programs (including the Admarkt SME product and targeted initiatives like Marktplaats Junior). The result was real-time, companywide insights that improved targeting and UX, enabled agile, fact-based decisions, supported SME growth (e.g., a featured shop doubled revenues), and helped Marktplaats retain its No. 1 market position.

Marktplaats.nl

Natasha Zharinova

Head of Strategy and Finance