Case Study: Levi Strauss & Co. achieves optimized inventory and better customer experiences with SAS

Levi Strauss & Co. crafts better customer experiences through big data and analytics

Levi Strauss & Co., the iconic jeans maker with a 160‑year history, needed to better connect with customers by turning millions of consumer demand signals into actionable forecasts. The company’s challenge was to keep products in stock for retailers and wholesalers while producing demand forecasts at the granular level of style, color and size—staying globally connected but regionally aware.

By adopting SAS Analytics for merchandise planning, allocation and inventory management, Levi’s built smarter demand plans and a supply chain tailored to millions of customer preferences. The result: improved product availability, more data‑driven decisions, increased growth and a stronger competitive advantage.

Levi Strauss & Co.