Case Study: KT Wiz increases fan engagement and game attendance with SAS Visual Analytics

kt wiz uses customized marketing and data visualization to keep the stadium filled

Korean professional baseball team kt wiz, which rose quickly to Korea’s top league, faced the challenge of improving fan experience and increasing game attendance through more customized, data-driven marketing. With growing volumes of mobile ticketing, Wi‑Fi, beacon and transaction data, the team needed a way to measure campaign effectiveness and personalize outreach without heavy IT involvement.

kt wiz implemented SAS Visual Analytics to analyze attendee behavior in real time, build self-service mobile dashboards, and trigger personalized offers and loyalty communications. The solution lets marketers identify patterns (for example, fans one game away from “Legend” status), target slow days with free‑ticket offers, measure execution and conversion rates, and automatically follow up or stop campaigns—resulting in deeper fan engagement, more efficient marketing, and improved attendance management.

KT Wiz

Han Woo Je

Marketing Manager