Case Study: Loyalty New Zealand achieves faster, deeper customer insights and higher partner ROI with SAS Marketing Optimization

Improve buyer behavior analysis to get, keep, grow customers

Loyalty New Zealand’s Fly Buys is the country’s largest coalition loyalty program, with more than 50 partner brands and active membership in over 75% of New Zealand households. Sitting on rich behavioral, demographic and attitudinal data, the organization wanted to turn that information into a scalable customer‑intelligence service to help partners acquire new customers, retain existing ones and grow customer value.

Working with SAS and using the SAS Business Analytics framework and SAS Marketing Optimization, Loyalty New Zealand built a catalog of analytics services—targeted campaigns, propensity models, behavioral and attitudinal segmentation, store catchment profiling, new‑site analysis and at‑risk modelling (including the Project Gatekeeper initiative). The implementation cut model development to under 30 minutes and enabled campaign launches within a day (versus up to 20 days previously), delivering more discreetly targeted offers and improved return on investment for partners.

Loyalty New Zealand

Vince Morder

Analytics Manager