Case Study: Economia achieves rapid ROI and increased display ad revenues with SAS Intelligent Advertising for Publishers

How to serve up real-time display advertising that works

Economia (which acquired Centrum Holdings) is a leading Czech online publisher whose ad sales drive more than 60% of revenue and reach roughly half the country’s internet users. After a six-month search for an ad server that could deliver predictive analysis, precise targeting, real-time banner placement and advanced reporting — plus RTB integration to better monetize inventory — the company sought a single solution to optimize bookings, launches and reporting across its sites.

Economia deployed SAS® Intelligent Advertising for Publishers across its properties in under a year, moving to audience‑characteristic targeting and real‑time bidding. The new system delivered measurable improvements within one month, generated hundreds of thousands of CZK in incremental revenue, improved efficiency and inventory utilization, and achieved return on investment in roughly six months while providing much stronger reporting and forecasting.

Economia

Matěj Novák

Yield Manager