Case Study: Grandi Navi Veloci achieves increased profitability and customer satisfaction with SAS Marketing Automation

Grandi Navi Veloci - Customer Case Study

Grandi Navi Veloci (GNV) is an Italian ferry operator with 10 ships running routes across the Mediterranean and a database of 2.8 million customers. Facing a more volatile market, falling ticket prices and margin pressure after the downturn, GNV needed to optimize fleet deployment, redefine customer relationships and personalize offers across direct and indirect channels to improve profitability and customer satisfaction.

GNV implemented SAS Marketing Automation to analyze three years of customer data, segment repeat and on‑the‑spot buyers, and automate targeted multichannel campaigns and coupons. The company also created a business‑development unit and a new direct sales channel for loyal customers, shifting from capacity‑driven tactics to individualized customer management—improving fleet deployment, marketing coordination, customer engagement and overall profitability.

Grandi Navi Veloci

Matteo Catani

Sales Director