Case Study: 89 Degrees achieves faster self-service reporting and 20% annual revenue growth with SAS Visual Analytics (SAS)

Giving clients the tools to interpret their customer data

89 Degrees is a marketing services firm that builds customer segmentation, loyalty programs and targeted communications for brands such as IKEA and Hyundai. Faced with rapidly growing, complex customer data and a slow, manual reporting process, the company needed faster report delivery and a way for non-technical marketing clients to explore and generate insights without relying on analysts.

89 Degrees implemented SAS Visual Analytics (with SAS/ACCESS to Hadoop) to deliver interactive, mobile-ready dashboards and self-service reporting. The change cut project times from weeks to days, freed analysts for higher-value work, improved client collaboration and decision-making, and helped drive a 20% annual revenue growth.

89 Degrees

Rosie Poultney

Vice President of Analytics