Case Study: Competitive Health Analytics achieves 50% business growth in one year with SAS for health analytics

Get insights and evidence with health analytics

Competitive Health Analytics (CHA), a Humana company, provides research and analytic services to pharmaceutical and health‑care clients using fully integrated pharmacy, medical, lab and behavioral health patient‑level data covering more than 12.5 million members (about 5 billion lines of claims). CHA’s challenge was to rapidly determine feasibility for comparative‑effectiveness, drug‑safety and subgroup studies — for example, quickly identifying patients who meet very specific clinical and medication criteria from massive datasets.

CHA standardized on SAS for health analytics, using features like stored processes and templates to speed feasibility queries and ensure consistent quality control; complex feasibility studies that once took weeks now run in less than a day. The faster, trusted analytics helped CHA win repeat business, earn FDA commendation through the Mini‑Sentinel project, and drive strong growth—about a 50% increase in business within a year—while enabling new predictive‑modeling initiatives.

Competitive Health Analytics

Sarah Priddy

Director of Competitive Health Analytics