Case Study: Kelley Blue Book becomes an analytics powerhouse and reduces ad delivery errors by 25 points with SAS Analytics

From traditional publisher to an analytics powerhouse

Kelley Blue Book (kbb.com), the century-old authority on vehicle values, transformed from an annual print publisher into a high-traffic online marketplace that needed fast, robust analytics to support weekly valuation updates, personalized pricing reports and targeted ad delivery for millions of visitors. The company’s challenge was to change its operating model to make fact-based, real-time decisions rather than relying on year-long cycles.

Kelley Blue Book adopted SAS Analytics to integrate real-time forecasting, predictive models and traffic analysis into its BI platform, and created an analytics center of excellence to embed expertise across teams. The result: automated valuation and pricing workflows that generate more than 27 million pricing reports monthly, improved ad inventory forecasting and placement, and a reduction in ad delivery errors of more than 25 points, boosting revenue and decision-making agility.

Kelley Blue Book

Dan Ingle

Vice President of Analytic Insights Technology