Case Study: Seacoast Bank gains real-time customer insights and 2–3× higher campaign response rates with SAS Visual Analytics

Finding your best customers with analytics

Seacoast Bank, a community bank founded in 1926, needed a clearer view of its most valuable customers to improve acquisition, service and retention. Although it collected large volumes of customer data, insight was limited by slow, request-based reporting that prevented interactive, real-time analysis.

Seacoast implemented SAS Visual Analytics, SAS Office Analytics and SAS Enterprise Miner to standardize data, build a customer lifetime‑value model and an opportunity‑sizing engine, and deliver governed, on‑demand reports. The result: democratized insights that enabled better targeting, drove 2–3x higher campaign response rates (one campaign hit 7%), produced high triple‑digit ROI, increased mobile adoption and improved overall customer acquisition and retention.

Seacoast Bank

Jeff Lee

Chief Marketing Officer