Case Study: ERGO Insurance Group achieves unified CRM and personalized, targeted marketing with SAS

ERGO Group - Customer Case Study

ERGO Insurance Group, which includes multiple brands such as Hamburg‑Mannheimer, Victoria, DVK and DAS, faced fragmented sales and marketing operations that left campaigns siloed by brand and lines of business. This made it difficult to target communications to individual customer needs, avoid duplicate offers and deliver a consistent, personalized customer experience.

By centralizing CRM and using SAS for Campaign Management and SAS Enterprise Miner for predictive analytics, ERGO adopted a “next best offer” approach to identify customer affinities and preferred channels. The solution enabled coordinated, cross‑brand campaigns, reduced duplicate messaging, and aligned offers more closely with customer preferences so the grouped brands function as a single, customer‑centric organization.

ERGO Group

Christian Radtke

Head of CRM