Case Study: Epipoli achieves personalized omnichannel marketing and 23% higher conversion rates with SAS

Epipoli uses SAS® artificial intelligence and customer intelligence solutions to craft relevant, real-time offers for customers

Epipoli Group, a leading European gift-card and digital-deals provider with about 10 million consumers and 50,000 points of sale, wanted to bring gift cards into a true omnichannel customer experience. Facing terabytes of transactional and behavioral data across retail and digital touchpoints, the company needed an “always on” analytics engine to automatically profile users, select optimal contact channels and deliver real-time, personalized offers.

Epipoli implemented SAS AI and customer-intelligence solutions — including SAS Customer Intelligence 360, Visual Analytics and Visual Statistics — to structure and enrich its data and deploy machine-learning driven one-to-one marketing. The rollout reduced customer acquisition costs by 34%, optimized marketing spend 26%, grew the customer base 11%, increased average transaction value 29%, lifted conversion rates 23% and improved profit margins.

Epipoli

Gaetano Giannetto

Chief Executive Officer