Case Study: Energy leader Enerjisa achieves 25% fewer duplicate records and 30% more complete customer data with SAS Data Management

Enerjisa builds long-term customer analytics foundation with SAS® Data Management

Enerjisa, a Turkish energy leader serving about 9 million customers across generation, distribution, trading and retail in a deregulated market, needed a single, reliable view of its customers. Customer records were fragmented across multiple systems and formats, with duplicates and inconsistent contact details, and the company required a solution that worked with the Turkish language to support advanced analytics and more effective customer engagement.

Enerjisa implemented SAS Data Management and SAS Data Quality to cleanse, standardize, deduplicate and consolidate customer records, then enriched data with external registries. The effort reduced total records by 25%, increased completeness of customer details by 30%, improved successful contact rates, and established a foundation for predictive modeling, segmentation and broader customer intelligence initiatives.

Enerjisa

Yetik Mert

CEO