Case Study: ING‑DiBa AG achieves double processing speed and deeper analytics with SAS

Double the processing speed and greater analytic depth

ING‑DiBa, Germany’s largest direct bank with more than 7 million customers and over 40 million mailings a year, needed faster, more user‑friendly analytics to support its Product and Target Group Management and MIS teams. With around 600 programs and analyses running daily to consolidate operational data for management reporting and precise mailing selection, the bank required higher processing speed and deeper analytical capability to improve response rates.

ING‑DiBa upgraded its analytics architecture with modern hardware and an expanded SAS environment (SAS 9.2, BI Server, Enterprise Guide, Enterprise Miner) with support from partner Decadis. The new solution halved daily data run times (from four hours to two), doubled processing speed, simplified workflows, increased analytical depth, and enabled faster, more precise customer selection and a more efficient marketing feedback loop.

ING-DiBa AG

Eike Bärmann

Division Manager of Target Group Selection