Case Study: Foxwoods Resort Casino achieves faster analytics, major cost savings and sharper customer targeting with SAS

Don't leave customer experience to chance

Foxwoods Resort Casino, North America’s largest resort casino, needed faster, enterprise-wide analytics to better understand customers and operations across gaming, hotel, restaurants and entertainment. Reports that once took weeks and costly vendor work were slowing decisions and limiting cross-business insights, so the company set out to extend analytics across all business lines while reducing time and expense.

Foxwoods implemented SAS for Patron Value Optimization on an IBM Netezza data warehouse to integrate data from multiple systems. The move turned reports that took weeks into minutes, enabled targeted promotions and optimized staffing and slot-floor performance, cut third-party reporting costs by more than $100,000, and grew user adoption from 12 to 50—delivering faster decisions, richer customer insight and improved service.

Foxwoods Resort Casino

Roger Allen

Director, Database Marketing