SAS
305 Case Studies
A SAS Case Study
DIRECTV, a leading television services provider facing intense competition and constantly changing offers, promotions and pricing plans, needed to prevent revenue leakage from complex provisioning and billing systems used by thousands of agents. With the risk of both underbilling (lost revenue) and overbilling (customer churn), the company’s Revenue Assurance team had to quickly identify errors, uncover root causes and implement systemic fixes to keep billing accurate and customers satisfied.
Using SAS solutions—including Enterprise Guide, Enterprise Miner and SAS Grid Computing—DIRECTV automates rule validation by pulling data from multiple systems, emulating business processes and monitoring exceptions to find and fix gaps. The effort has recaptured more than $10 million annually, reduced inbound complaints from overbilling, increased confidence in invoice accuracy, and set the team up to move from reactive detection to proactive, predictive analytics.
Aaron Bernardin
Director of Revenue Assurance