Case Study: Followmont Transport achieves real-time freight-mix optimization and improved customer retention with SAS Visual Analytics

Data visualization for real-time adjustments to freight mix

Followmont Transport, a Queensland-based carrier with about 600 vehicles handling roughly 130,000 consignments a month, needed a faster way to monitor freight mix and spot customer churn in a tight-margin industry. Its legacy reporting was slow and centralized, so depot managers and sales staff often learned about falling volumes too late to act.

By deploying SAS Visual Analytics for real-time, visual reporting (accessible on iPads), Followmont empowered managers to spot underperforming runs and at-risk customers immediately, adjust freight mix and pricing, and reward growing customers. The solution also expanded into HR and other areas, enabling fact-based weekly decisions, improved customer retention and more efficient operations.

Followmont Transport

Paul Smith

Chief Information Officer