Case Study: Türkiye İş Bankası achieves increased sales, profitability and customer satisfaction with SAS Marketing Optimization

Customer satisfaction, sales surge with improved customer intelligence

Türkiye İş Bankası (İşbank), Turkey’s largest private bank with millions of customers and a multi-touchpoint network of branches, ATMs, internet, mobile and call-center channels, faced a complex challenge: how to deliver the right product offers to the right customers at the right time across hundreds of products and channels without over- or under-contacting them.

By deploying SAS Marketing Optimization, İşbank moved to one-to-one, analytically driven offer assignment that factors in propensity to buy, product revenue, channel lift and campaign constraints. The solution boosted branch campaign sales, revenue and profitability, increased customer satisfaction and loyalty, and earned the bank a Global Business Excellence Award.

Türkiye İş Bankası

Engin Topaloğlu

Retail Banking Marketing Manager