Case Study: Chubb Group of Insurance Companies achieves targeted marketing and higher conversions with SAS Customer Analytics

Chubb fills its niche with SAS Customer Analytics

Chubb, a specialty insurer known for premium personal and commercial coverage, needed a clearer understanding of customers to develop and market increasingly specialized products for niches like art collectors and midsize businesses. The challenge was to segment and analyze customer data at finer levels so marketing, distribution and product decisions could target the right prospects and improve acquisition outcomes.

Chubb implemented SAS Customer Analytics to consolidate data, drive customer segmentation, prospecting and market assessments, and improve data quality and BI across the organization. The result was faster, more confident decision‑making, higher growth with lower acquisition costs, better distribution planning and resource allocation, improved quality of written business, and a significant lift in marketing conversion and cross‑sell opportunities.

Chubb Group of Insurance Companies

Jeff Hoffman

Senior Vice President, Market Planning and Performance