SAS
305 Case Studies
A SAS Case Study
Bank of America’s credit card services group, led by VP Jessica Dunn, faced slow, error-prone forecasting and reporting processes that relied on manual Excel/Access workflows and externally built OLAP cubes that could take months. The team needed to deliver forecasts faster, with greater accuracy and efficiency to better support finance and executive decision-making.
They implemented SAS 9.2 and the SAS Business Analytics Framework — notably SAS Enterprise BI Server and SAS Enterprise Guide — to automate forecasting, build cubes in-house, and publish web reports and dashboards. The new environment cut reporting from three days to three hours, reduced cube-build cycles from months to days, saved weeks in quality-control work, and freed analysts to focus on insight and decision support, positioning the team for broader adoption across the bank.
David Ribar
Vice President, Consumer Product Strategic Analyst