Case Study: 1-800-FLOWERS.COM achieves increased customer loyalty and lifetime value with SAS Analytics

1-800-FLOWERS.COM uses SAS® Analytics to deliver a one-stop shop for customers’ gifting needs

1-800-FLOWERS.COM, a multi-brand online retailer of floral and gourmet gifts (including Harry & David, Cheryl’s, Fannie May and The Popcorn Factory), sought to become a one-stop shop for gifting but was held back by siloed backend systems and fragmented customer data. The company needed a consolidated view of customers across channels, easier access to big-data insights for executives and business users, and better ways to tune marketing for effective cross-sell and up-sell.

By deploying SAS Analytics and SAS Enterprise Guide to centralize data, share code and run enterprise-wide models, 1-800-FLOWERS.COM now segments customers, sends targeted campaigns, and measures promotion performance daily. The solution deepened understanding of product and occasion preferences, increased customer lifetime value through more effective cross- and up-selling, and enabled faster, data-driven decisions that drive revenue and customer engagement.

1-800-Flowers

Swetha Valluri

Director of Analytics