Case Study: 1-800-FLOWERS.COM achieves deeper customer insights and personalized marketing with SAS

1-800-FLOWERS.COM relies on marketing automation and data management from SAS to help customers find the perfect present

1-800-FLOWERS.COM, a $1B e‑commerce retailer of flowers and specialty gifts across multiple brands, faced rising customer expectations and a fragmented data landscape that limited its ability to anticipate needs, personalize offers and track customer journeys across channels.

By implementing SAS Marketing Automation and SAS Data Management to centralize, cleanse and integrate customer data, the company gained reliable analytics and automated campaign orchestration. The result: deeper end‑to‑end customer insights, more effective 1:1 personalization and cross‑brand targeting, greater transparency for marketing and operations, and more efficient spend on retention and acquisition while supporting new channels like conversational commerce.

1-800-Flowers

Tim Mummers

Chief Data Officer