Case Study: Bare Performance Nutrition achieves $900,000 in incremental revenue with Saras Analytics and Recharge

Leveraging Recharge for a $900,000 Revenue Boost by Reactivating BPN’s High-Value Customers

Bare Performance Nutrition (BPN), a sports supplement company, was facing an increasing churn rate among its most valuable customers who had stopped their subscriptions. They partnered with Saras Analytics, which utilized data from the Recharge platform, to address the challenge of re-engaging these high-value customers.

Saras Analytics built a detailed Customer 360 model using Recharge's subscription data to understand customer behavior. This enabled BPN's team to execute a personalized weekly outreach campaign, which achieved an 11.5% repurchase rate and generated over $900,000 in incremental revenue from reactivated customers.

Bare Performance Nutrition (BPN)

Josh Holley

Chief Financial Officer