Case Study: True Classic reduces Klaviyo data costs by 95% with Saras Daton

How True Classic Reduced Klaviyo Data Costs by 95% by Migrating to Saras Daton

Apparel brand True Classic faced escalating data pipeline costs, primarily due to its Klaviyo integration. The MAR-based pricing model of their previous ELT platform caused expenses to surge, as every Klaviyo email event created a new row; this single integration came to account for 20% of their total data integration cost and crossed $3,600 per month. Additional BigQuery processing charges from full-table scans further increased their spend.

Saras Analytics implemented its Daton solution, configuring the Klaviyo connector with API filters to ingest only the most recent 30 days of data and using append-only ingestion to avoid full-table scans. This migration resulted in a 95% reduction in Klaviyo integration costs, saving True Classic over $42,000 on the pipeline and an additional $38,400 in annual BigQuery warehouse costs.

True Classic

Nadine Elway (Maloney)

Director of BI & Data Engineering