Case Study: Faherty achieves 46% YoY Incremental Sales Uplift with Saras Analytics

How Faherty Drove $1.1M in Incremental Revenue Using Saras Customer 360

Saras Analytics partnered with Faherty, an apparel brand, to help them better understand and target their customers across multiple e-commerce platforms and channels. The challenge involved unifying complex data to enable more personalized customer communication and improve marketing efficiency.

Saras implemented its Customer 360 solution, building a data infrastructure that connected over 20 sources and creating a sales forecasting model. This provided Faherty with advanced customer cohorts and CLTV analysis. The results were significant, including a $1.1 million uplift in incremental sales from direct mail, a 92% improvement in sales forecasting accuracy, and a 55% year-over-year increase in return on ad spend (ROAS).

Faherty

Alex Faherty

Chief Executive Officer