Case Study: Greater Than achieves 20% AOV growth with Saras Analytics GA4 implementation

How Drink GT Implemented GA4 7x Faster and Increased AOV by 20%

Saras Analytics partnered with Greater Than, a company creating a healthy hydration drink for mothers, which was struggling with data accuracy and a decline in average order value (AOV) tracking due to a poor GA4 implementation. The company faced time constraints for a new setup and challenges with user adoption of the analytics platform.

The solution from Saras Analytics was an efficient and rapid GA4 implementation, complemented by comprehensive team training. This enabled data-driven decision-making that resulted in a 20% increase in average order value and an 8% month-over-month increase in conversion rates for Greater Than.

Greater Than

Jon Sider

Co-Founder