Case Study: Weezie Towels boosts Paid Search and Social attribution with Saras Analytics

20% Elevation in Paid Search & 1.7 X Social Attribution for Weezie Towels

Weezie Towels, a luxury textile brand, faced a significant challenge in accurately attributing website sessions and orders to their Paid Search and Social advertising channels. This lack of clear data hindered their ability to evaluate campaign effectiveness and make data-driven marketing decisions. To address this, they partnered with Saras Analytics.

Saras Analytics implemented a solution involving in-depth data analysis, custom channel modeling, and the optimization of their Google Tag Manager and GA4 configuration. This strategic overhaul provided accurate tracking and attribution. The results were substantial: a 1.7x increase in Paid Search attribution, a 20% rise in sessions from Paid Social, and a 30% increase in orders captured, demonstrating a direct positive impact on Weezie Towels' bottom line.

Weezie Towels

Andrew Hughes

Vice President - Growth