Case Study: DELA, a leading cooperative funeral insurer, transforms and expands direct-to-consumer sales with Sapiens DigitalSuite (Sapiens)

How one of Europe’s largest and premier providers of funeral coverage transforms sales with digital technology

DELA, a Netherlands‑based cooperative insurer founded in 1937 that serves around four million customers with term life and funeral coverage, faced growing complexity in selling sensitive final‑expense products—a market that requires a different, more empathetic sales approach. To address this, DELA partnered with Sapiens and adopted Sapiens DigitalSuite to modernize and digitalize its sales and customer interactions.

Using Sapiens DigitalSuite, Sapiens helped DELA implement a holistic, digitally consultative sales approach—from first point of sale to a modern, personalized UI—enabling direct‑to‑consumer journeys and seamless multi‑channel experiences. The Sapiens solution allowed DELA to expand and enhance sales across business lines, leverage empathetic mapping of consumer needs, create differentiated personalized products and services, and optimize UX/UI for responsive customer journeys across its four million‑strong base.

DELA