Case Study: Holland & Barrett achieves fairer, faster hiring with Sapia.ai Chat Interview

How Holland & Barrett reduced time-to-hire by 66%

Holland & Barrett, a major European health and wellness retailer with thousands of employees, sought to create a fairer and more innovative hiring process that would improve candidate experience and strengthen its employer brand. The company needed smart technology to remove bias from initial screenings and integrate seamlessly with its existing ATS, aiming to take a stand on fair hiring in a competitive market.

Partnering with Sapia.ai, Holland & Barrett implemented its AI Smart Interviewer to conduct mobile-first, blind chat interviews. This solution provided every candidate with personalized feedback and career insights. The results for Sapia.ai were significant, including a 66% reduction in time-to-hire, high candidate satisfaction, and the successful hiring of over 1,200 retail staff through a process candidates found engaging and fair.

Holland & Barrett

Maria Dvorman

Head of Recruitment