Case Study: Spark New Zealand achieves lower hiring costs and more diverse hires with Sapia.ai

Hiring brilliant candidates they’d have previously overlooked

Spark New Zealand, a major telecommunications carrier, faced significant challenges with its outsourced recruitment process for its contact center. The process was expensive, failed to deliver candidates who met sales expectations, lacked diversity, and provided a poor candidate experience. To address this, Spark partnered with Sapia.ai to implement its AI-powered smart chat interview platform.

The solution from Sapia.ai provided a fair, blind chat interview that improved the candidate experience and gave hiring managers deep insights into traits like critical thinking and adaptability. The results were substantial, including a 70% decrease in cost to hire, a 33% decrease in time to hire, and over 550 new hires. The process also dramatically improved diversity, with a high fairness score for recommending ethnic minority candidates, and achieved a candidate satisfaction rating of 8.9/10.

Spark New Zealand

Heather Polglase

Director, People and Culture