Case Study: Richter+Frenzel achieves end-to-end process transformation and बेहतर customer experiences with SAP

Transitioning to a new world of end-to-end processes to improve customer experiences

Richter+Frenzel, a leading German wholesale distributor of sanitation, heating, and air conditioning equipment, needed to modernize its aging IT landscape to streamline B2B processes, improve customer service, and create a more convenient online purchasing experience. The company also wanted to reduce manual paperwork in sales and gain better access to timely information. SAP provided the core platform for this transformation, including SAP S/4HANA, SAP Commerce Cloud, SAP Sales Cloud, and SAP Signavio.

With SAP, Richter+Frenzel implemented an integrated, cloud-based architecture that standardized finance and other core processes, automated sales workflows, and upgraded its online shop to a consumer-grade e-commerce experience. The results included 650,000 SKUs available online, 991 new opportunities created in SAP Sales Cloud in the first five days, and 20% less time spent on systems maintenance. SAP helped Richter+Frenzel improve transparency, speed up decision-making, and free sales teams to spend more time with customers.

Richter+Frenzel

Matthias Sünner

Head of IT