Case Study: Cisco achieves faster sales cycles and higher win rates with SAP Predictive Analytics and SAP HANA

Transforming the Sales Strategy with SAP Solutions

Cisco, a multinational technology conglomerate, faced challenges with a lack of real-time insights that led to poor sales execution. They realized that a more dynamic sales strategy was needed to better serve their customers. To address this, they turned to vendor SAP and implemented SAP Predictive Analytics software on the SAP HANA platform.

The solution from SAP involved creating a single data warehouse and a machine learning-powered recommendation engine, providing sales reps with a personalized view of their accounts. This integration gave Cisco improved visibility into operations and product associations. The results were significant, including over $1 billion in new revenue from proactive recommendations, higher win rates, and increased customer satisfaction due to more focused sales efforts.

Cisco

Larry Goryachkovskiy

Lead Analyst