Case Study: Tipp24.com boosts marketing targeting accuracy with SAP InfiniteInsight

Tipp24: Quadrupling Marketing Campaign Performance with the SAP InfiniteInsight Solution

Tipp24.com, one of Europe's leading online lottery intermediaries, sought to better understand its customer lifecycle to improve marketing and reduce churn. To achieve this, the company turned to SAP and implemented its SAP InfiniteInsight solution for predictive analytics.

By using SAP's software, Tipp24.com was able to build and deploy predictive models 90% faster, slashing the time from weeks to days. The SAP solution enabled a 300% improvement in targeting accuracy, which also allowed the company to reduce its target audience size for campaigns by 25% while significantly improving their performance.

Tipp24.com

Pankaj Arora

Senior Analytics Consultant