Case Study: The Tile Shop boosts sales conversions and customer follow-up with SAP S/4HANA

The Tile Shop Elevating the Sales Experience by Integrating Order Management with Advanced ERP

The Tile Shop, a specialty retailer of natural stone and man-made tile products, was struggling with a legacy point-of-sale system that limited the customer experience and forced sales associates to rely on manual order-tracking and follow-up processes. Working with SAP and using SAP S/4HANA, the company sought to improve cross-channel order management and better support its store and online sales operations.

SAP, through OMS+ by DataXstream integrated with SAP S/4HANA, helped The Tile Shop create a more unified commerce experience with real-time access to customer history, order details, and inventory across stores and distribution centers. The rollout, piloted in seven stores and expanded to 143 stores, reduced order entry mistakes, minimized lost transactions, doubled customer follow-up rates, and is expected to drive an additional $4 million to $8 million in sales revenue with a 1% to 2% increase in conversions.

The Tile Shop

Christopher Davis

Chief Information Officer