Case Study: Snow Peak achieves better customer loyalty and inventory optimization with SAP S/4HANA

Snow Peak: Building Sales and Customer Loyalty with SAP S/4HANA Enterprise Management

Snow Peak, an outdoor gear and apparel retailer, faced challenges with fragmented customer data and inventory management. Using outdated systems like Excel and a legacy ERP, they were unable to effectively share customer purchase histories or prevent out-of-stock situations, hindering sales and customer service. To modernize and centralize its operations for real-time data access, the company partnered with vendor SAP to implement a suite of solutions including SAP S/4HANA Enterprise Management.

By deploying SAP S/4HANA and complementary solutions like SAP Hybris and SAP BusinessObjects Predictive Analytics, SAP provided a unified platform. This gave Snow Peak real-time visibility into customer behavior and inventory, enabling personalized product suggestions and optimized stock levels. The results included increased sales, stronger customer loyalty, and more productive employees who could now share insights effectively.

Snow Peak

Tohru Yamai

President