Case Study: Schwan-STABILO Cosmetics speeds up product visualization with SAP Cloud Platform

Setting New Trends Faster with the SAP Cloud Platform

Schwan Stabilo Cosmetics, a German manufacturer of cosmetic pencils, faced the challenge of operating in a fast-paced industry with short product cycles. They needed to drastically accelerate their time-consuming product development process to quickly meet customer demands for new products and innovations, and their sales representatives lacked a digital portfolio to present during customer meetings.

Partnering with vendor SAP, they used the SAP Cloud Platform to develop a sales app with a product configurator. This solution allowed customers to design a unique cosmetic pencil in just a few hours during a sales meeting, a process that previously took days or weeks. The project was implemented in only four months, leading to high customer satisfaction with the new app and enabling faster product visualization and configuration for Schwan Stabilo Cosmetics' B2B customers.

Schwan Stabilo Cosmetics

Bernd Preuschoff

Vice President/Global Head of Digital