Case Study: SCHOTT AG achieves faster B2B customer onboarding and improved transparency with SAP

SCHOTT AG - Customer Case Study

SCHOTT AG, a global specialist in glass and glass-ceramics, needed to modernize its B2B customer onboarding for protected web shops. The company struggled with opaque, rigid registration processes, weak monitoring, and admin-heavy key-user management, which hurt user experience and made it hard to adapt to different business unit needs. SAP helped SCHOTT AG address these challenges with a more flexible, transparent approach using SAP cloud technologies.

SAP implemented the new SCHOTT ID solution on SAP Business Technology Platform, with Cloud Identity Services, SAP Build Process Automation, SAP Cloud Application Programming Model, and SAP API Management at its core. The result was a 20% increase in customer signups, a 2x faster onboarding process, and a 40% reduction in key-user administration effort, along with 30% fewer customer support inquiries and improved visibility, security, and customer satisfaction.

Schott AG

Andreas Beeres

Chief Information Officer