Case Study: San Francisco 49ers achieve real-time game-day fan experience improvements with SAP

San Francisco 49ers Ensuring the Perfect Game-Day Experience with Real-Time Cloud Analytics

The San Francisco 49ers wanted to improve the game-day experience at Levi’s Stadium by gaining real-time visibility into operations such as ticketing, parking, concessions, and retail. To move beyond historical postgame reports, they turned to SAP and its SAP Business Technology Platform, including SAP Analytics Cloud, SAP HANA Cloud, and SAP Integration Suite.

SAP helped the 49ers create the Executive Huddle, a real-time analytics control room for NFL game days that brings together and compares data from multiple sources. The result was faster issue detection and resolution in under 10 minutes on average, along with increased concessions revenue, a 43% rise in fan satisfaction over five years, and a 35% increase in full building concessions per caps since 2019.

San Francisco 49ers

Noele Crooks

Director, Business Intelligence and CRM