Case Study: Samyang Foods achieves real-time sales visibility and stronger growth with SAP Sales Cloud and SAP S/4HANA Cloud Private Edition

Samyang Foods Promoting the uniqueness of K-food culture from the cloud

Samyang Foods, a leading South Korean producer of instant foods and snacks, was facing surging sales orders that kept its sales team tied up with order processing instead of acquiring new customers. The company also struggled with inconsistent data between its front-end order system and SAP S/4HANA Cloud Private Edition, plus an inefficient process for tracking order status across multiple screens. To address this, Samyang Foods turned to SAP Sales Cloud solutions integrated with SAP S/4HANA Cloud Private Edition.

SAP implemented a single, cloud-based workspace that synchronized quotes and orders, automated key sales processes, and provided real-time visibility into customer data, sales activities, and opportunity management. As a result, Samyang Foods improved sales productivity, increased data accuracy, enabled real-time order tracking, and captured new demand faster while minimizing errors. SAP’s solution also delivered 100% connectivity between sales order processing and cloud ERP and a 360-degree view of every customer and interaction.

Samyang Foods

Mubong Jung

Team Leader, Process Innovation Team