Case Study: PUMA achieves 6x ROI on marketing spend with SAP Emarsys Customer Engagement

PUMA Launching a Customer Advocacy Program to Achieve 6x ROI on Marketing Spend with Mention Me

PUMA, the global sports brand, wanted to turn its loyal fanbase into a growth engine for its direct-to-consumer business by acquiring new customers while strengthening advocacy and loyalty. To do this, PUMA launched referral campaigns across six major European markets, using Mention Me together with SAP Emarsys Customer Engagement to create a more effective customer engagement and referral experience.

SAP helped enable a solution where referral data was integrated into SAP Emarsys Customer Engagement for real-time insights, better segmentation, and more personalized journeys such as reward reminders and friend-invite prompts. After nine months, PUMA achieved 6x ROI on referral investment, with 10% of referrals converting into new customers and referred customers proving highly valuable for onward referrals.

PUMA

David Witts

CRM Manager