Case Study: Thalia Bücher GmbH achieves real-time, self-service sales insights with SAP

Powering Dynamic Book Retail Management with Centralized Data and Self-Service Applications

Thalia Bücher GmbH, the German book retail leader, needed a way to replace manually compiled, inconsistent data from many systems with timely insights for its expanding business across stores, e-commerce, and apps. Working with SAP, Thalia sought a self-service, mobile-friendly way to give C-level, sales, and regional managers real-time sales and inventory visibility without relying on IT or static PDF reports.

SAP implemented a digital sales analytics dashboard using SAP BW/4HANA and SAP Analytics Cloud, creating a single point of truth and near real-time reporting for 500 stores and 5 online shops. The result was 100% sales team usage of the self-service dashboard, 5x faster proactive decision-making, 80% lower data search costs, and the elimination of manual report handling, with users now able to act on sales and inventory data immediately.

Thalia Bücher GmbH

Tobias Ruschepaul

Head of Business Intelligence