Case Study: POCKET CARD doubles direct mail campaign revenue with SAP InfiniteInsight

POCKET CARD: Doubling Revenue from Direct Mail Campaigns with SAP InfiniteInsight

PocketCard Co., a Japanese financial services company, sought to increase revenue by better targeting customers for its promotional campaigns and reactivating dormant cardholders. To achieve this, the company turned to vendor SAP and implemented its SAP InfiniteInsight solution for predictive analytics.

Using SAP's solution, PocketCard Co. was able to rapidly build predictive models from millions of customer records to make data-driven marketing decisions. The results were significant, including a 200% increase in direct mail revenue, a 180% boost in telemarketing conversion rates, and a 400% higher conversion rate for campaigns targeting new customers.

PocketCard Co

Kuniharu Takenaka

Manager, Sales Planning