Case Study: Établissements Nicolas boosts online wine sales with SAP Hybris Commerce and Product Content Management

Nicolas: Tripling Online Wine Sales with a New Store Based on SAP Hybris Solutions

Établissements Nicolas, a long-established French wine retailer, needed to enhance its online sales and customer experience by developing a new e-commerce platform. The challenge was to centrally manage a large amount of product information and rebuild its website with new omnichannel features. To address this, they partnered with vendor SAP to utilize the SAP Hybris Commerce and SAP Hybris Product Content Management solutions.

With the help of SAP and its partner Altima, Nicolas implemented a user-friendly, mobile-responsive online store. The solution included a central product database, an e-reservation feature, and click-and-collect ordering. This led to a better customer experience and significant business growth for the vendor's client, including a 15% increase in website visits and a 20% share of online sales coming from e-reservations within months of launch.

Nicolas

Eve Humbert

Digital Marketing Manager