Case Study: NewBridge Pharmaceuticals achieves full visibility and increased productivity with SAP Business One

NewBridge gain healthy business solutions with SAP Business One

NewBridge Pharmaceuticals, a Dubai-based regional specialty pharmaceutical company serving the MENA region, was growing quickly and found its previous ERP system could not keep pace. With SAP Business One, implemented with support from SkyTech, the company needed a more flexible way to manage financials, procurement, sales, inventory, and shipments across suppliers and distributors while supporting its broader digital transformation.

SAP Business One helped NewBridge automate key day-to-day processes, improve reporting, and centralize operations. As a result, NewBridge gained full visibility into sales and stock across distributor channels, streamlined supplier handling through a unified shipping module, and gave executive management daily access to sales data. The company also reported increased productivity and seamless order and shipment processing through SAP.

NewBridge Pharmaceuticals

Amr Sarhan

IT Director – MENA