Case Study: New Era achieves faster, more personalized global commerce with SAP Commerce Cloud

New Era Restyling Digital Commerce for Sports, Fashion, and Street Wear Headwear Customers

New Era, the headwear and apparel brand, needed a global e-commerce platform that could handle B2B and B2C transactions, support traffic spikes, reduce latency, and speed up new digital initiatives. To meet those demands, New Era turned to SAP Commerce Cloud in the public cloud to modernize its commerce experience and better serve customers around the world.

SAP implemented SAP Commerce Cloud with support from EPAM Systems and SAP Services and Support, creating a single platform for B2B, B2C, and B2B2C commerce. The migration was completed globally in just 21 weeks, with New Era launching major releases in under an hour and no business disruption, while also reducing IT infrastructure overhead and improving customer engagement through personalized features like the Cap-builder tool.

New Era

Bibin Mohan

Senior Solution Architect