Case Study: National Football League scores better fan engagement and employee performance with SAP cloud technology

National Football League: Scoring Big for Fans and Employees with Cloud Technology from SAP

The National Football League (NFL) sought to leverage technology to significantly improve fan engagement, specifically for its fantasy football platform, and to strengthen its internal talent management processes. To address these challenges, the NFL partnered with vendor SAP to utilize its cloud technology, specifically the SAP HANA Cloud Platform and SuccessFactors HR solutions.

SAP implemented a Player Comparison Tool powered by SAP HANA to provide fans with real-time analytics and customized recommendations, dramatically enhancing the fantasy football experience on NFL.com. Internally, the SuccessFactors solution streamlined employee performance tracking. The results were substantial: the fantasy platform grew by approximately 45% since 2010, fantasy users consumed seven times more content, and 99.5% of employees were actively tracking their performance goals.

National Football League

Michelle McKenna Doyle

Senior Vice President and CIO