Case Study: MUDO unlocks retail data value and boosts business results with SAP HANA

MUDO Unlocking Full Potential of Retail Data to the Benefit of Its Business with SAP HANA

MUDO, a leading upscale retailer in Turkey, faced the challenge of converting its vast retail data into actionable, real-time insights to improve business results and operations in a competitive market. Its legacy data warehousing environment was siloed, costly, and could not deliver the performance needed for timely reporting, preventing the company from effectively leveraging its data. To address this, the retailer turned to vendor SAP and implemented the SAP HANA in-memory database platform as the foundation for its new MUDO Insight reporting platform.

The solution from SAP involved building a modern data warehouse on SAP HANA, which consolidated databases by 88% and was fed by non-SAP source systems. This implementation provided employees with near-real-time, actionable analytics, drastically improving report speeds from hours to seconds. The results were significant quantifiable benefits, including a five-year ROI of 622% and average annual benefits of €1.28 million. These were driven by €1.71 million in higher annual revenue, a 50% reduction in management time, and substantial productivity gains for sales, management, and CRM teams, enabling MUDO to reduce customer churn and win new business.

MUDO

Rasim Manavoglu

CIO