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Case Study: MonotaRO boosts sales with SAP InfiniteInsight
A SAP Case Study
MonotaRO: Targeting the Right Customers with the Right Offers and Increasing Revenue Using SAP InfiniteInsight
MonotaRO Co. Ltd., a Japanese retailer selling maintenance, repair, and operations products, faced the challenge of improving the targeting accuracy of its catalogs and online recommendations for its 1.3 million customers. To gain deeper insight into its customer base and buying behaviors, the company turned to vendor SAP and its SAP InfiniteInsight solution for predictive analytics.
By implementing SAP InfiniteInsight, MonotaRO automated its predictive modeling to analyze data from millions of transactions. This solution from SAP enabled the company to run over 500 optimized marketing campaigns annually. The results were significant, with campaigns backed by predictive analytics seeing up to a 200% increase in sales, contributing to 5% of the company's annual revenue.
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MonotaRO Co. Ltd
Masaya Suzuki
President and CEO